Are you a developer or owner of hotels? The great news is that you now have more flexibility and opportunity to design and build hotels that are architecturally unique and tailored specifically to target markets.
The closure of Star Ratings Australia, previously responsible for the star rating system for hotel accommodation, certainly reflects the demand for more flexible accommodation facilities. The changes in the star rating system were made necessary, partly due to the disruption from accommodation services such as Airbnb and the increased availability of serviced apartments.
In conjunction with these changes, HHH Architects have strategically positioned themselves to offer innovative, modern and functional design concepts, to take advantage of current market trends, and assist developers with the design and construction of hotel projects.
New ‘Select Service’ accommodation models enable developers and operators to differentiate themselves and meet market expectations for both competitive pricing and unique experiences, by focusing on delivering those key services that guest demographics desire and ‘decluttering’ their business and service models.
Hotel projects tend to fall within the following categories:
- Select Service (Budget Boutique or Budget Branded)
- Upscale & Luxury
- Long Stay
Are you wanting to embrace the consumer shift toward Select Service or one of the other increasingly distinct hotel categories and have a project you need expert help with? We are pleased to introduce HHH Architects’ director, Nik Mitens has an extensive background and expertise in hotel development and design.
Nik re-joined us in 2015, after more than a decade overseas, having worked as a director at hospitality specialists DMA in London, where he worked on over 200 projects, mainly in the hotel and leisure sector. Nik’s extensive knowledge and experience in hotel design, operations and brand standards for both boutique properties and international chains includes Hilton, Hyatt, Shangri-La, IHG, Accor, Starwood, Marriott, Premier Inn and Travelodge Hotels to name a few.
As per the categories mentioned above, Select Service hotels vary in size and function to meet target customer expectations and locality, being strategically located in areas such as airports, city CBDs, business parks, resort coastal locations, educational hubs and urbanised areas.
One of HHH Architects most recent projects is The Woodroffe Hotel, which opened in September. In conjunction with the distinction of being the only actual hotel servicing businesses and travellers in Southport, the Gold Coast’s designated CBD, The Woodroffe’s design and operation offers the first true ‘Budget Boutique’ style of accommodation on the Gold Coast.
Its unique architectural design elements and inclusions provide guests with a high-end accommodation experience at affordable prices, and is a perfect example of what we can expect to see more of in the future; particularly within the CBDs of major cities throughout Australia.
With the combined knowledge and experience of Nik Mitens and our HHH team of architects, we specialise in Hospitality Architecture, providing developers/owners innovative design solutions from concept to delivery for:
- Boutique Hotels
- Branded Hotels
- New Generation Hostels
- Tourist Resorts
- Serviced Apartments & Suites
- Pubs, Clubs, Taverns & Restaurants, incl. Gaming
So, if you are keen to explore the fast-growing concept of Select Service hotels, feel free to give us a call today on 07 5528 0088.